Varello Club (“we”, “us”, “our”) operates this store and website, including all related information, content, features, tools, products and services (collectively, the “Services”) in order to provide customers with a curated shopping experience. Our store is hosted and powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, disclose, retain and protect your personal information when you visit, use or make a purchase through the Services, or otherwise communicate with us.

If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail in relation to the collection, processing and disclosure of personal information.

By accessing or using any part of the Services, you confirm that you have read and understood this Privacy Policy.

Personal Information We Collect

For the purposes of this Privacy Policy, “personal information” means any information that identifies or can reasonably be linked to an individual. It does not include information that has been anonymised or de-identified.

Depending on how you interact with the Services, we may collect the following categories of personal information:

• Contact details, including name, billing address, shipping address, telephone number and email address
• Financial information, including payment card details and transaction confirmations (payments are processed securely by third-party payment providers)
• Account information, including username, password, preferences and settings
• Transaction information, including products viewed, added to basket or wishlist, purchased, returned, exchanged or cancelled
• Communications, including information provided when contacting customer support
• Device and technical data, including IP address, browser type and device identifiers
• Usage data, including how you interact with and navigate the Services

Sources of Personal Information

We collect personal information from the following sources:

• Directly from you, when you place an order, create an account or contact us
• Automatically, through cookies and similar technologies when you use the Services
• Service providers, such as Shopify, payment processors, fulfilment and delivery providers, and analytics services
• Third parties, including marketing and advertising partners, where permitted by law

Legal Basis for Processing (Data Protection Laws)

We process your personal information on the following lawful bases:

• Performance of a contract, to process orders and provide the Services
• Compliance with legal obligations, including accounting and regulatory requirements
• Legitimate interests, such as improving our Services, preventing fraud and marketing our products responsibly
• Consent, where required by law, including for certain marketing communications and non-essential cookies

Where processing is based on consent, you may withdraw your consent at any time.

How We Use Your Personal Information

We use your personal information to:

• Provide, operate and improve the Services, including order processing, shipping, returns, account management and customer support
• Personalise your experience, such as remembering preferences and recommending products
• Send marketing communications, where permitted by law
• Maintain security and prevent fraud, including protecting customers and our business
• Comply with legal obligations and enforce our terms and policies

Marketing Communications

You may receive marketing communications from us if you have opted in or where permitted under applicable law.

You may opt out at any time by clicking the unsubscribe link in emails or contacting us at support@varelloclub.com.

Even if you opt out, you may still receive non-promotional order or account-related messages.

Cookies and Similar Technologies

We use cookies and similar technologies to operate and improve the Services.

• Essential cookies are required for the website to function
• Non-essential cookies (analytics and advertising) are used only with consent

You can manage cookies through your browser settings.

Sharing of Personal Information

We may share your personal information with:

• Shopify and trusted service providers (payments, fulfilment, logistics, analytics)
• Marketing and advertising partners, where permitted
• Affiliates, if applicable
• Authorities, where required by law
• Third parties involved in business transactions

All third parties are required to protect your personal information and use it only for authorised purposes.

Relationship with Shopify

Our store is hosted by Shopify. Shopify processes personal information to provide and improve its services, including analytics and personalised advertising.

More information is available in the Shopify Privacy Policy and Shopify Privacy Portal.

International Transfers

Your personal information may be transferred internationally.

Where this occurs, we use appropriate legal safeguards such as Standard Contractual Clauses or equivalent protections.

Data Retention

We retain personal information only as long as necessary to:

• Provide services and fulfil orders
• Comply with legal, tax and accounting obligations
• Resolve disputes and enforce agreements

After this, data is securely deleted or anonymised.

Children’s Data

The Services are not intended for children under the age of 13 or the minimum age required in your jurisdiction.

We do not knowingly collect children’s personal information.

Your Rights

Depending on your location, you may have rights including:

• Access to your personal information
• Correction of inaccurate or incomplete data
• Deletion of your personal information
• Restriction or objection to processing
• Data portability
• Withdrawal of consent at any time
• Right to lodge a complaint with your local data protection authority

To exercise these rights, contact us at support@varelloclub.com.

Security

We use appropriate technical and organisational measures to protect your personal information, but no system is completely secure.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

Contact Us

For any questions about this Privacy Policy, contact us at support@varelloclub.com.

For data protection purposes, Varello Club acts as the data controller of your personal information.