Varello Club (“we”, “us”, “our”) operates this store and website, including all related information, content, features, tools, products and services (collectively, the “Services”) in order to provide customers with a curated shopping experience. Our store is hosted and powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, disclose, retain and protect your personal information when you visit, use or make a purchase through the Services, or otherwise communicate with us.

If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail in relation to the collection, processing and disclosure of personal information.

By accessing or using any part of the Services, you confirm that you have read and understood this Privacy Policy.

Personal Information We Collect

For the purposes of this Privacy Policy, “personal information” means any information that identifies or can reasonably be linked to an individual. It does not include information that has been anonymised or de-identified.

Depending on how you interact with the Services, we may collect the following categories of personal information:

• Contact details, including name, billing address, shipping address, telephone number and email address
• Financial information, including payment card details and transaction confirmations (payments are processed securely by third-party payment providers)
• Account information, including username, password, preferences and settings
• Transaction information, including products viewed, added to basket or wishlist, purchased, returned, exchanged or cancelled
• Communications, including information provided when contacting customer support
• Device and technical data, including IP address, browser type and device identifiers
• Usage data, including how you interact with and navigate the Services

Sources of Personal Information

We collect personal information from the following sources:

• Directly from you, when you place an order, create an account or contact us
• Automatically, through cookies and similar technologies when you use the Services
• Service providers, such as Shopify, payment processors, fulfilment and delivery providers, and analytics services
• Third parties, including marketing and advertising partners, where permitted by law

Legal Basis for Processing (UK GDPR)

Under the UK General Data Protection Regulation (UK GDPR), we process your personal information on the following lawful bases:

• Performance of a contract, to process orders and provide the Services
• Compliance with legal obligations, including accounting and regulatory requirements
• Legitimate interests, such as improving our Services, preventing fraud and marketing our products responsibly
• Consent, where required by law, including for certain marketing communications and non-essential cookies

Where processing is based on consent, you may withdraw your consent at any time.

How We Use Your Personal Information

We use your personal information to:

• Provide, operate and improve the Services, including order processing, shipping, returns, account management and customer support
• Personalise your experience, such as remembering preferences and recommending products
• Send marketing communications, where permitted by law and in accordance with the Privacy and Electronic Communications Regulations (PECR)
• Maintain security and prevent fraud, including protecting customers and our business
• Comply with legal obligations and enforce our terms and policies

Marketing Communications

You may receive marketing communications from us if you have opted in or where permitted under UK law.

You may opt out of marketing communications at any time by using the unsubscribe link included in our emails or by contacting us at support@varelloclub.com.
Please note that even if you opt out of marketing communications, we may still send you non-promotional messages relating to your orders or account.

Cookies and Similar Technologies

We use cookies and similar technologies to operate, analyse and improve the Services.

• Essential cookies are necessary for the website to function
• Non-essential cookies, such as analytics or advertising cookies, are used only with your consent

You can manage your cookie preferences through your browser settings and any cookie consent tools provided on our website.

Sharing of Personal Information

We may share your personal information with:

• Shopify and trusted service providers who support our business operations, including payment processing, fulfilment, delivery, IT support and analytics
• Marketing and advertising partners, where permitted and subject to your preferences
• Affiliates, if applicable
• Regulatory or law enforcement authorities, where required by law
• Third parties involved in a business transaction, such as a merger or sale of assets

All third parties are required to protect your personal information and process it only for authorised purposes.

Relationship with Shopify

Our store is hosted by Shopify. Shopify processes personal information in order to provide and improve its services, including enhanced features such as analytics and personalised advertising.

Further information about how Shopify processes personal information and how you can exercise your rights is available in the Shopify Consumer Privacy Policy and through the Shopify Privacy Portal.

International Transfers

Your personal information may be transferred to, stored or processed outside the United Kingdom.

Where personal information is transferred outside the UK, we rely on appropriate safeguards, such as the UK International Data Transfer Agreement or Standard Contractual Clauses, unless the destination country has been recognised as providing an adequate level of data protection.

Data Retention

We retain personal information only for as long as necessary to:

• Provide the Services and fulfil orders
• Comply with legal, tax and accounting obligations
• Resolve disputes and enforce agreements

When personal information is no longer required, it is securely deleted or anonymised.

Children’s Data

The Services are not intended for children under the age of 13.
We do not knowingly collect personal information from children. If you believe that a child has provided us with personal information, please contact us so that we can take appropriate steps to delete it.

Your Rights (United Kingdom)

• If you are located in the United Kingdom, you have the right to:
• Access your personal information
• Request correction of inaccurate or incomplete data
• Request deletion of your personal information
• Restrict or object to the processing of your personal information
• Request data portability
• Withdraw consent at any time
• Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of your rights, please contact us at support@varelloclub.com.

Security

We implement appropriate technical and organisational measures to protect your personal information. However, no system is completely secure, and we cannot guarantee absolute security.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised “Last updated” date.

Contact Us

If you have any questions about this Privacy Policy, our privacy practices, or wish to exercise your rights under UK data protection law, please contact us at:

Email: support@varelloclub.com